Bella Slade

Navigating the new world of work

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Ordering Overlapping Objects

While creating a slide in PowerPoint a few months ago I came across something a little bit awesome. I apologise if you’ve seen this before, but I showed it to a few people at work and they weren’t aware of it so, it’s always good to share. I was arranging pictures so that they layered on top of one another, and needed to change the arrangement.

Right click > Reorder Overlapping Objects

And this is what you get, full screen 3D object manipulation:

 

 

This is called ‘dynamic ordering’ and is Microsoft’s doing. It’s a really good way of matching the interaction with the user’s model of how to move objects by basic dragging and I have to say it’s the most pleasing thing I’ve experienced in Powerpoint since I learnt how to animate text and images and implement transitions at the age of about 11 or 12. Stroke of genius, I wish there were more.

Big Fan of Instagram

Lately there’s been a lot of hype over the app instagram. An iPhone app that allows you to take and store pictures using a variety of filters as if you had different camera lenses. It also allows you to share and view other photos with other people and view those that are popular and highly rated. So, as these new instagram photos kept poppin’ up online, I couldn’t help feeling that they were the sorts of photos that d like to be able to take if I could ever bothered to buy and learn to use an SLR. Since I’d never got round to having the time or money, I thought this could be a nice compromise, considering I already have an iPhone.

A day out in London during the Christmas holidays that didn’t involve going to uni was a good chance to try it out. So I begin with some probably fairly random pictures of London, featuring the Royal Arcade and the Museum of William Morris Wallpaper.


Next I took some pictures of an exhibition of glass sculpture by Dale Chihuly at an exhibition in the Halcyon Gallery. Pretty weird stuff.



I also went to the Winter Wonderland in Hyde Park and took some pictures there. I was really pleasantly surprised at that park. Although there were a lot of people it didn’t feel too overcrowded and there were so many areas for food and drink that you didn’t have to queue. Do wish some of the other German Markets would take a leaf out of it’s book.


Although I think I’ve taken some really nice pictures from my day trip, I’m well aware that my photography skills are greatly lacking and could do with a lot of work, especially when compared to what’s already out there on instagram. It’s really well worth a look. The question now of course, is what impact these sorts of apps and other photography apps like them might start to have on the sales of the digital camera. We already know the Kodak has suffered irreversibly from overlooking the potential of digital. I guess soon others such as Canon and Fujifilm are going to have to innovate or die…

Are you social listening?

Apologies for the blurred graphics in advance…! Between all those tweets about Justin Beiber and One Direction (Who? …Exactly.) there is a powerful force at work, and it’s one that can help you find out what people think of your brand. Are you going to use this power for good? Or for evil?

Collecting public sentiment has been around for a long time in the form of surveys and forums, but has only recently began to take up any traction in the realm of social media. Although companies such as BrandWatch are already doing it for a fee, there is a feeling that some brands are going to have to do a lot of catching up before they really understand their customer base. There is not standard etiquette for how brands should behave on this platform, and it’s possible that this could depend on the customers and market segment.

In particular, I love interesting trends. Or Twends. But restauranteurs, make sure you don’t show up on this one:



This lovely lady echoes my sentiments exactly:



Of course, it’s not all negativity. You can certainly use your branding powers for good and reach out to consumers that are after something that you have. That would be pretty good customer service.


Especially if you’re prepared to take on advice from your customers, and acknowledge that they’ve been heard. Although this restaurant is no global brand, with only a few restaurants, they’re already on Twitter and engaging with their customers. They reply really quickly and in a friendly tone that not only makes you feel comfortable talking to them, but also reinforces your positive relationship with the restaurant. There is no question if I will be going back.



Resolutions Past and Present

Now that my coursework for the first time is out of the way, I guess it’s a good time to talk about past resolutions and the making of new ones. Last year my goal was to take more time to read English classics. The reason for this, was mainly because I missed some of the days when I used to study English Literature at A Level and a major component of the course was discussion books and their meanings with other people. I think I enjoyed doing this at the time, a lot more than I had perhaps realised. As well as this, books often come up in all areas of life (particularly the classics), so as someone born and brought up in Britain, I ought to have at least basic knowledge of some of them. So what have I read? These are the ones that I can remember:

  • 1984 – George Orwell
  • Brave New World – Aldous Huxley
  • Heart of Darkness – Joseph Conrad
  • To Kill a Mocking Bird – Harper Lee
  • Lord of the Flies – William Golding
  • The Great Gatsby – F. Scott Fitzgerald
  • The Picture of Dorian Gray – Oscar Wilde
  • 2001: A Space Odyssey – Arthur C. Clarke
  • Mort – Terry Pratchett
  • The Curious Incident of the Dog in the Night time – Mark Haddon

I also read One Day by David Nicholls, since it seemed everyone else was too. As I’ve already read a fair amount of contemporary such as the various works of Ian McEwan, and have also covered much of the Gothic such as, Brontë sisters’ work, Edgar Allen Poe and Henry James I decided to steer clear of these. However my resolution will continue into this year as I have yet to read:

  • Catch 22 – Joseph Heller
  • The Catcher in the Rye – J. D. Salinger
  • Fahrenheit 451 – Ray Bradbury
  • The Hitchhiker’s Guide to the Galaxy – Douglas Adams
  • The Fountainhead – Ayn Rand
  • One Hundred Years of Solitude – Gabriel Garcia Marquez

Starting with, Do Andriods Dream of Electric Sheep? by Philip K. Dick.

But I’m also going to add a new resolution, to start reading some books on Behavioural Economics, so when I find the time to buy them, I’ll be looking for some books by Dan Ariely, and Barry Schwartz. And I’m writing this down, because… Don’t they say that by writing your resolutions down or telling them to someone, you’re more likely to do them?

Anthropomorphic Accounts

Recently I’ve noticed a trend with some of my accounts. When they’re trying to tell me something they’re increasingly using more emotive language, in an effort to get me to feel something and therefore complete a call to action. Here is an example from Dropbox:



They’re showing me a before and after sketch representation of my Dropbox and what it looks like right now, and how I can make my Dropbox no longer feel ‘lonely’ and brighten it up with some greenery and flowers by using it a bit more. I’m unconvinced as to whether making my little box of cloud in the sky ‘lonely’ is going to make me want to use it, especially since the ‘cloud’ is kind of like the files are floating around in the ether, and it doesn’t feel like something in particular has them and has emotions itself.

Of course I’ve seen it been done before, here’s a familiar image from Twitter, with a cute robot type thing that’s lost his hand. Which is for some reason a lot bigger than the other one.

I’ve also recently come across this one from yfrog. Why is he incased in ice? I have no idea.

This one genuinely made me smile, with no picture required.

Moo is a sticker printing company and I sent an order for company stickers a few months ago, and this is the response I got. It’s written from first person perspective which makes it sound like it’s a more personal email, even though I’m well aware that it’s an automatic confirmation email after confirming the purchase.

Anthropomorphic technology is an interesting concept. With the addition of the ‘talking’ computer Siri on the iPhone 4S, is Apple paving the way for the introduction of the feeling of normality when talking to your phone? We know from history that people can be easily fooled with examples such as Eliza and even automated telemarketing on the home phone can still confuse some people…Some others also prefer to talk to someone when searching for something online, such as those avatars on Ikea’s website that act a bit liked a glorified search engine and are completely automated, they just have a friendly face slapped on them. A lot of people are saying now that technology needs to be more ‘personal’ more ‘soft’ and some would even say more human. And there are exhibitions such as the current one at the Science Museum, the proving that Artificial Intelligence is becoming ever more human-like, or at least attempting to allow robots to respond to humans in a more natural way.

But where do you draw the line? Is further blurring of the line between computer and animal a welcome direction for technology to take? Or do we want to keep what’s human… human?

In the Business of Biometrics

As a requirement for one of my current pieces of coursework I have to compare some different types of biometric devices. These sorts of devices include such things as iris scanning devices, palm scanners, hand geometry, fingerprinting scanning, voice recognition and retinal scanning. One of the issues that arose from my research was the problem of social acceptability of these technologies; with a large emphasis on trust.

When I thought about it, I realised I’m come into contact with this information a fair amount. For example, I used to go to a nightclub in Sydney, Australia where they took finger prints and matched them with your ID. That way you wouldn’t have to remember your card, you could just rock up and plant your finger on the device and they’d let you through, complete with the personalised greeting ‘Hi Bella’. Another example, was when some friends and I were visiting a couple of theme parks in Tenerife and had bought a double ticket in one, in order to go to both. By giving them our finger prints after visiting one, we didn’t have to bring the ticket a second time – they just took our finger prints instead. Pretty nifty.

After talking to a couple of people about the idea I realised my stance was fairly relaxed in comparison to others. Most of them had only ever seen this kind of thing at border control in their airport. Their main concerns were regarding how secure this kind of information was from being hacked if it was within a system, such as room access. It’s possible to create fake hands to bypass verification, or small stickers to put over the tips of your fingers with the fingerprint of someone else. There was also another concern… Do you trust the company you’re giving this data to? Do you trust them not to sell it to anyone else? Or use it to inform demographic studies on your behaviour…?

I remember one occasion a good number of years ago when a Russian family friend came to visit, driving over in his BMW. He wanted to show us some of the technology that the car had, automatic doors (similar to your fancy kitchen ones that close on their own) and its own GPS system (I had never seen one in a car before) and a phone attached near the handbrake. It also had fingerprinting technology in order to start the ignition. Which was pretty impressive, so I asked ‘Why don’t be have that technology here instead of keys?’. To which came the reply ‘Car theft is particularly common in Russia, so people often get their fingers chopped off in order for thieves to drive away with their vehicles. I think that’s why they don’t have it here.’ Never really forgotten that.

So is this collection of biometric data really a good idea? Particularly when hand data could be difficult to verify. In the cases of palm scanning or hand geometry, you could get blisters, cuts, scars, or wear a ring or simply change shape as you get a little older… Iris scanning is far more reliable – it never changes and is very quick to verify. But, that’s just it – it never changes. Meaning that if someone steals your data they’ve then stolen a part of you, and it’s not like a password which you can easily reset.

Sometimes when a new technology is developed and becomes more cheap to implement there’s a tendency to try and uptake some of it as much as possible with the preconception that it will make life easier and more convinient. But in reality, sometimes it’s important to look at the implications of a particular technology and the impact it can have on society as a whole.

Times Newspaper Form Fail

The Times recently launched a competition to win an iPhone 4S. You just had to fill in a form with about 7 or 8 questions and tell them some of your Times buying habits in order to enter. I think perhaps, that the construction of this form was a bit last minute.

‘Saturday’ isn’t really the answer to this question, and it’s therefore slightly confusing. It would have been better to ask people on what days do they buy the Times. At the bottom of the form you’re presented with the ‘Submit’ button and a ‘Reset’ button.

Only, really they’re in the wrong place and if you’re a fast typer and clicker you could easily click reset (as I very nearly did) erasing all of your work as most buttons in order to proceed, such as Continue or Next is nearly always on the bottom right. And this isn’t convention by accident. Just getting someone to run through this form properly would have probably fixed these issues. I suppose, you can’t really expect people to take too much notice of semantics when they’re purely only entering to win something, but you may miss out on gathering details if they reset their form, and can’t find the energy to fill it out again. It’s really small details like this, and lack of attention to them could be causing you to lose huge customers or create dips in conversion rates, which is really the point. Additionally, there is likely to be a correlation between well written forms and trust as well. People are less likely to hand over their information if the form asking for it doesn’t ask them questions that make much sense.

Confusing Confirmation Texts

I’ve been going to my hairdressers for a number of years. I say that, but generally I only get round to going to them perhaps twice, three times a year. Nevertheless the amount of times I’ve been to my current hairdresser probably goes into double figures. Recently, they’ve been sending confirmation texts, reminding you of when your next appointment is.

I’m not sure how people respond to these confirmations. Whether they like them, or find them them annoying? I received one yesterday, and couldn’t for the life of me work out whether I was supposed to reply or not. Although I’d been there before, the woman on the other end couldn’t find my name. So she booked me in, as she couldn’t tell whether I’d had any colour (dye) before because she couldn’t see my record, I assume that’s why the text asks me about colour testing. But what, exactly, am I supposed to be replying to?

I take it I’m not needed to confirm that I need the appointment… So this is just the colour patch test. She didn’t mention any of this on the phone, and I already told her that I’ve been there numerous times for colour so why I would need a colour patch test is anyone’s guess. But what if you’d never had colour and didn’t know what it was? Not exactly the most helpful text in the world. I suppose you could always call them up and ask but they don’t always pick up. So I’m not going to reply.

My old doctors surgery used to send these out to confirm appointments and then again to remind people about them the day before. I think this was generally seen to be quite helpful and it also reminded patients to cancel if they cant attend, leaving the space open for other people. Do people find these helpful? Or do they just result in confusing people and ironically encourage more contact to make information clear? I’m not sure, but I do know that my current doctors surgery does not do this and I have a sneaking suspicion it’s because the demographic of the patients there are likely to be a lot older and someone has assumed that people of a certain age don’t carry around mobile phones. Poppycock.

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